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Tag Archives: Motorcycle Industry

Five Years of Motorcycling

5 Years Riding Motorcycles

Five years ago today I purchased my first bike, a 2005 Derbi Atlantis 50cc two-stroke scooter. I bought it from a so-called “scooter dealership” (read: glorified clothing store with a service garage). They sold me a helmetthat was far too big, and couldn’t have be bothered to show me the controls to my new scooter after they handed me the key. That is to say, five years ago today is the day of my first two wheeled accident, about 10 feet down the alleyway from the first place I ever fired up a bike.

We’ve all been down this same, long road of learning. This short story looks back on how quickly motorcycling can become a way of life.

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Sleazy Motorcycle Ads

Sleazy Ads

Let's get a few facts out there from the very beginning: women in motorcycle advertising have been around forever, they will continue to be, sex sells now as much as ever, this industry is still largely male dominated, and I'm a marketing professional telling you that Mad Men is the most boring television show on the air. Unlike Mad Men, this post features beautiful women, while actually standing up for them, so whatever your gender or orientation you might actually enjoy reading it.

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Motorcycle Recalls

transport canada

Canadian motorcyclists have seen a slew of recalls announced this past week. Well, that is, those that are looking for recall notices. If you bought your motorcycle anything but used, the manufacturer likely won't be able to call you to tell you to bring your bike in for recall service. If that's the case, you should probably read this to see if your Ducati, Piaggio, Suzuki, or Vespa are among the vehicles that Transport Canada issued recalls for in the past month.

If you're from anywhere else in the world you should probably read this anyway, because if these bikes are failing here, they're probably failing there too!

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10 Ways to Find a Job in the Motorcycle Industry

Motorcycle Industry

This winter I attended a motorcycle industry pub night. I had the pleasure of sharing tables with family-founded businesses such as KYMCO Canada and Motorcycle Mojo. I spoke with a Triumph marketer about MISSRIDER (once his band was done performing on stage, naturally). At the end of the night, CMG Online’s own Rob Harris and Brenda Cyr gave me a drive home.

Since 2007 I’ve been pushing for a stronger motorcycle riding community. Riders are the YOU in YouMotorcycle. At the pub night it struck me how tightly knit the motorcycle industry is in Canada. Everyone knows everyone. Who they work for may change but the faces stay the same. The industry is a small collection of circles. A passion for motorcycles alone won’t get you in, but you can get in. Here are 10 Ways YOU can Find a Job in the Motorcycle Industry.

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The E-Bike Dilemma

Get What You Pay For

E-Bikes have seen a huge boom in popularity in urban areas. Economical, practical, and environmentally friendly the E-Bike could very well be the way of the future. Unfortunately, local by-laws and provincial legislation have been creating confusion and limitations. What we're left with in the aftermath of all the politics are dangerous road conditions and a fleet of junky rides. The way of the future has not arrived here yet, and not all E-Bikes are created equal.

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