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Tag Archives: Motorcycle Industry

How The Motorcycle Industry Works

YouMotorcycle Himself

I've come the conclusion that you can either love motorcycling, or you can work in the motorcycle industry, but not both.

Maybe there are a few exceptions. Who wouldn’t mind being a journalist flown to Spain on someone else's dime to test ride the latest and greatest new motorcycle at a press launch? I can tell you first hand the media doesn't have it easy, either. I’ve seen journalists braving out freezing cold storms on machines I wouldn’t want to ride anywhere but the track on a warm sunny day. These guys are tough.

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Does Honda’s CBR-125R Sale Do More Harm Than Good?

KYMCO Quannon Naked 125i

Honda has dropped the price of the CBR-125R from $3,499 to $2,299. That's a $1,200 reduction that many Canadian would-be motorcycle enthusiasts are excited about. The 2012 Honda CBR-125R has come a long way from the first generation 2007 Honda CBR-125R we reviewed years ago. That was the same bike that my ex-girlfriend was ticketed on for doing 5 km/hr over the speed limit by Toronto Police. This new CBR has been redesigned, with a little more weight, but that isn't necessarily a bad thing on the highway, nor are the thicker tires.

While many will be welcome a lightweight and beginner-friendly motorcycle at a great pricepoint, we need to look at the vehicles that we aren't seeing, and that we likely won't be seeing in Canada any time soon, because of it. When it comes to the Canadian motorcycle industry, does Honda's CBR-125R do more harm than it does good?

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Why Motorcycle Industry Employees Get Incentives

Why Motorcycle Industry Employees Get Incentives

When it comes to employee incentive theories there are two schools of thoughts:
The managers and corporate hierarchies who believe that generous discounting of product to employees hurts revenues, and those who believe in the power and return achieved by having workers who are active consumers of the products and services of the organization they work for. These are there stories.

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Five Years of Motorcycling

5 Years Riding Motorcycles

Five years ago today I purchased my first bike, a 2005 Derbi Atlantis 50cc two-stroke scooter. I bought it from a so-called “scooter dealership” (read: glorified clothing store with a service garage). They sold me a helmetthat was far too big, and couldn’t have be bothered to show me the controls to my new scooter after they handed me the key. That is to say, five years ago today is the day of my first two wheeled accident, about 10 feet down the alleyway from the first place I ever fired up a bike.

We’ve all been down this same, long road of learning. This short story looks back on how quickly motorcycling can become a way of life.

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Sleazy Motorcycle Ads

Sleazy Ads

Let's get a few facts out there from the very beginning: women in motorcycle advertising have been around forever, they will continue to be, sex sells now as much as ever, this industry is still largely male dominated, and I'm a marketing professional telling you that Mad Men is the most boring television show on the air. Unlike Mad Men, this post features beautiful women, while actually standing up for them, so whatever your gender or orientation you might actually enjoy reading it.

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Motorcycle Recalls

transport canada

Canadian motorcyclists have seen a slew of recalls announced this past week. Well, that is, those that are looking for recall notices. If you bought your motorcycle anything but used, the manufacturer likely won't be able to call you to tell you to bring your bike in for recall service. If that's the case, you should probably read this to see if your Ducati, Piaggio, Suzuki, or Vespa are among the vehicles that Transport Canada issued recalls for in the past month.

If you're from anywhere else in the world you should probably read this anyway, because if these bikes are failing here, they're probably failing there too!

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10 Ways to Find a Job in the Motorcycle Industry

Motorcycle Industry

This winter I attended a motorcycle industry pub night. I had the pleasure of sharing tables with family-founded businesses such as KYMCO Canada and Motorcycle Mojo. I spoke with a Triumph marketer about MISSRIDER (once his band was done performing on stage, naturally). At the end of the night, CMG Online’s own Rob Harris and Brenda Cyr gave me a drive home.

Since 2007 I’ve been pushing for a stronger motorcycle riding community. Riders are the YOU in YouMotorcycle. At the pub night it struck me how tightly knit the motorcycle industry is in Canada. Everyone knows everyone. Who they work for may change but the faces stay the same. The industry is a small collection of circles. A passion for motorcycles alone won’t get you in, but you can get in. Here are 10 Ways YOU can Find a Job in the Motorcycle Industry.

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