Have you thought about advertising on a motorcycle blog, or thought about putting advertisements on your own motorcycle blog? Read this first.
How advertising on a motorcycle blog works
For advertisers, blogs can be extremely effective and efficient way of reaching very niche target audiences. Blogs, by size and readership, are generally small and highly targeted compared to general news websites. The smaller, less commercial nature of the blog keeps blog advertising prices down.
Using tools such as Google DoubleClick, a blog can show targeted ads to readers of specified demographics, or on certain key pages, and more generic motorcycle industry related advertisements on other pages.
What are the benefits of advertising on a motorcycle blog?
In today’s economy, small to medium businesses should look to affordable means of reaching highly targeted audiences through cost effective advertising. Large businesses can also profit by extending their brand image as a supporter of a niche online community. Bloggers aren’t just bloggers, they are influencers, and brands profit from the global authority of the influencer’s endorsement. Supporting a motorcycle blog not only gives busineses exposure to niche readers, but lends the website’s own credibility to that of the sponsoring brand.
That being said, blog ad publishers (meaning, motorcycle bloggers) should be diligent when deciding whether or not to carry ads, what type of ads to carry, and who to endorse.
Why are some bloggers opposed to advertising?
Some bloggers believe that blogs should be an open source of free information available to help people. A blog writer should be free to post whatever he or she pleases without worrying about conflicts with advertisers, or what articles will generate the most cash, or “going mainstream”. I was one of these bloggers. I worried that making money from my web site’s 30,000 monthly visitors would somehow hurt the site’s authenticity or limit what I would or wouldn’t write.
How’s it going?
Guess what? Five years later, YouMotorcycle is still publishing brutally honest content aimed at informing, inspirin, and entertaining motorcyclists from around the world.
We continue to get praise for our emphasis on highlighting and welcoming female motorcyclists in the two-wheel community. We share adventures from readers all over the world. We test and expose new and sometimes phenomenal products and services to our readers. Best of all, our reviews are written by real motorcyclists with years of experience, many of whom have worked in the motorcycle industry. We get hands on, go into detail, and give you a no non-sense review, so you know exactly what to expect.
The Results are in!
The results from BuySellAds alone are outstanding by market standards:
Impressions: 2.4 million
Cost/1k Impressions: $1.16
Avg. cost per click: $0.57
Our advertisers stay with us for years at a time, the same companies continue to supply us new products to test, and best of all, our readers keep coming back and sharing more of their stories. The extra money helps keep the site online, and our bikes on the road.
If you genuinely believe you have a great product or service to offer the motorcycle community, please visit the Contact page for advertising inquiries.
If you’re a rider with a story you’d like to share, we’re always looking for motorcyclists to add their voices and share your stories!