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Motorcycle Industry Talk

How The Motorcycle Industry Works

YouMotorcycle Himself

I've come the conclusion that you can either love motorcycling, or you can work in the motorcycle industry, but not both.

Maybe there are a few exceptions. Who wouldn’t mind being a journalist flown to Spain on someone else's dime to test ride the latest and greatest new motorcycle at a press launch? I can tell you first hand the media doesn't have it easy, either. I’ve seen journalists braving out freezing cold storms on machines I wouldn’t want to ride anywhere but the track on a warm sunny day. These guys are tough.

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Sleazy Motorcycle Ads

Sleazy Ads

Let's get a few facts out there from the very beginning: women in motorcycle advertising have been around forever, they will continue to be, sex sells now as much as ever, this industry is still largely male dominated, and I'm a marketing professional telling you that Mad Men is the most boring television show on the air. Unlike Mad Men, this post features beautiful women, while actually standing up for them, so whatever your gender or orientation you might actually enjoy reading it.

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10 Ways to Find a Job in the Motorcycle Industry

10 Ways to Find a Job in the Motorcycle Industry

This winter I attended a motorcycle industry pub night. I had the pleasure of sharing tables with family-founded businesses such as KYMCO Canada and Motorcycle Mojo. I spoke with a Triumph marketer about MISSRIDER (once his band was done performing on stage, naturally). At the end of the night, CMG Online’s own Rob Harris and Brenda Cyr gave me a drive home.

Since 2007 I’ve been pushing for a stronger motorcycle riding community. Riders are the YOU in YouMotorcycle. At the pub night it struck me how tightly knit the motorcycle industry is in Canada. Everyone knows everyone. Who they work for may change but the faces stay the same. The industry is a small collection of circles. A passion for motorcycles alone won’t get you in, but you can get in. Here are 10 Ways YOU can Find a Job in the Motorcycle Industry.

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