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First Impressions

The Indians Are Coming – Emerging Motorcycle Industry Trends Q4 2013

Hero Motocorp and Erik Buell Racing

Hero is an Indian motorcycle company. We're talking Bollywood Indian, not Burt Munro Indian. Here in North America, the average non-motorcyclist may not have heard of Hero. Hell, even the average motorcyclist may not have heard of Hero. In North America we think we know what big name motorcycle companies. In North America we think we know that big name motorcycle companies sell big bikes. In North America we think the Harley-Davidson brand is the be all and end all of motorcycle marketing and merchandise sales. In North America we think we know big. We don't.

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The 2013 Motorcycle Film Festival Winners

2013 Motorcycle Film Festival

We completely missed the ball on the Motorcycle Film Festival, and not for lack of press either. Brooklyn is an 8 hour ride from Toronto, I might just have made a weekend trip out of it! Alas it was not to be.

At any rate, the Motorcycle Film Festival (or MMF, which also stands for Must've been F***in' Fun - for those who made it) couldn't have come at a better time. Motorcycle videos are at a height we haven't seen since the 1970s, and these days the stars are the riders themselves. Regular folks like you and me, but I'll get to that later.

For now here are the winners from the first annual / first ever Motorcycle Film Festival, along with some video trailers.

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The Worst Motorcycles of 2013

2013-Suzuki-Hayabusa-Limited-Edition

The Worst Motorcycles of 2013: The Negative Nancy Report Special post by resident guest blogger Happy Gilmore

Each January you’re filled with a renewed sense of possibility. A new year, a new you. You boast to your friends and co-workers that you’re going to be shaving 20lbs, quit smoking and open that savings account. As January becomes February you can’t stand to face yourself in the mirror each morning as you’ve gained 5lbs, smoke a pack a day and you’ve just received a past-due notice for an unpaid credit card bill. Have a no fear though, you aren’t alone.

Around this same time of year the motorcycle show circuit has been across Canada and all over the United States. 2013 is packed with new entry-level rides, fancy new scooters, shiny new dual purpose motorcycles and so much more. But you’ll probably notice that there are a few bikes that you’ve seen before, and might be looking a little tired. Or you might have noticed one or two bikes that you scratch your head about thinking “What? Who is going to buy that?”

Broken-down by motorcycle category, like a list of unfulfilled resolutions, I have compiled my opinion for the worst motorcycles available this year. Feel free to disagree; in fact, I encourage it.

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2013 Pirelli Calendar

2013 Pirelli Calendar

2013 marked the 40th anniversary of Pirelli's calendar, but odds are you've probably never seen one in real life. Every year, Pirelli gathers a dozen gorgeous (Margareth Madè) and famous (Milla Jovovich) women and asks them to strip for the camera. The calendar prints are so few that even the most well-intentioned gentleman in the motorcycle industry, me, has yet to see a copy of this celebration of the female body.

For 2013, Pirelli has taken a whole new approach. The nude calendar is no more, and while we mourn its loss, we're excited about where this is headed. Pirelli hired photographer Stephen McCurry, dropped the idea of jaw-dropping babes, and drafted a roster of girl next door type belles doing awe-inspiring charitable work across the world for a serious of clothed portraits. The results are stunning all the same, as these women and Rio bare just enough to show why they're rising stars on a global scale.

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