The Norton Motorcycle Company has been bought by TVS Motors, India's third largest motorcycle manufacturer. Get all the details in this article + 6 min. video.
Read More »Norton Motorcycles: Bankrupt Once Again
Norton Motorcycles is once again bankrupt, and this time, it might be a case of fraud, as hundreds are left without pensions in the wake of Norton's demise.
Read More »Top 5 Motorcycle Trends Going Into the 2020s
It's time to talk about the top 5 motorcycle trends going into the 2020s! The opinion of a man who's worked for motorcycle manufacturers, a dealership, and owned his own motorcycle businesses over the past decade, tells you his thoughts on the top 5 motorcycle trends for the next one.
Read More »The Future of Motorcycle Sounds
It all began with electric cars. When hybrids first came onto the market, people were stunned by how silent they were. Some loved it while others were skeptical. A lot of people miss the sound of the engine, but the ...
Read More »People Are Acting Surprised Harley-Davidson’s Electric Bike Isn’t Selling
Of course Harley-Davidson's first electric motorcycle, the LiveWire, isn't selling. It was never meant to generate big sales volumes, but it is part of Harley-Davidson's greater strategy. In this article I'll be covering why the LiveWire isn't selling well (and it should come as no surprise), along with three predictions for the LiveWire's future.
Read More »News: Harley-Davidson Closes Kansas City Plant – What Happened?
Friday May 24th was the last day of production at the Harley-Davidson's factory in Kansas City, Missouri. Here's what happened, why the plant was closed, where these bikes will go, what this means for bikes we were hoping would come back, what happens to the plant and the former employees, and where Harley-Davidson goes from here.
Read More »The Number of Women Motorcyclists Have Doubled
The Motorcycle Industry Council conducted a study that shows what we already know and love: despite the fact dealers suck at selling to women, more women are getting into motorcycling. According to the study, women represent 19% of motorcycle owners. Compared to a 2009 survey at 10% of all riders, the number of women riders has almost doubled.
Read More »BMW Motorrad Hits Eight Years of Sales Growth
If it feels like you’re seeing more and more BMW motorcycles on the road every single year, you’re probably right. In 2018, BMW Motorrad once again sold more motorcycles and maxi scooters than ever before. As of December 2018, the ...
Read More »Why Your Next Motorcycle Helmet Could Be Made From Carrots
Your next motorcycle helmet could be made from carrots. And if so, it'll be stronger than carbon fiber, and almost as lightweight. Why? Here's why!
Read More »Why Are Motorcycle Dealers Closing?
What do motorcycle companies like Honda, Kawasaki, Suzuki, and Yamaha have in common with off-road and farming brands like Arctic Cat, BRP, Polaris, and John Deere? All of these powersports manufacturers have fewer dealerships than they did in 2006. Are motorcycle dealers closing? At first glance, yes. But why?
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