Tag Archives: Motorcycle Industry

The Motorcycle Industry Council conducted a study that shows what we already know and love: despite the fact dealers suck at selling to women, more women are getting into motorcycling. According to the study, women represent 19% of motorcycle owners. Compared to a 2009 survey at 10% of all riders, the number of women riders has almost doubled.

If it feels like you’re seeing more and more BMW motorcycles on the road every single year, you’re probably right. In 2018, BMW Motorrad once again sold more motorcycles and maxi scooters than ever before. As of December 2018, the ...

Your next motorcycle helmet could be made from carrots. And if so, it'll be stronger than carbon fiber, and almost as lightweight. Why? Here's why!

What do motorcycle companies like Honda, Kawasaki, Suzuki, and Yamaha have in common with off-road and farming brands like Arctic Cat, BRP, Polaris, and John Deere? All of these powersports manufacturers have fewer dealerships than they did in 2006. Are motorcycle dealers closing? At first glance, yes. But why?

Career and life advice aimed at college and university students to help them find work in the motorcycle industry after graduation.

The AMA is lobbying to make motorcycle ABS mandatory, and it's getting mixed reviews. Here are the arguments for and against mandatory ABS in motorcycles, as well as the potential implication it could have on motorcycling.

In December 2003, the US Environmental Protection Agency (EPA) introduced new rules for motorcyclists to follow. These regulations established more stringent emission requirements for highway motorcycles. In this article, we’ll talk about what increasingly stringent EPA emissions requirements will mean ...

The electric wave is here, or at least it will be by or before the 2020 riding season. That’s when Harley-Davidson has confirmed they’ll have an electric motorcycle in production, if not sooner. The question is, will it be Harley’s ...

Last week I denounced the belief that Indian is the #1 threat to Harley-Davidson. Their market share is too small, and their brand strength isn’t yet strong enough to be an immediate threat. This week I’m continuing the four part ...

Wondering what the biggest threat to Harley-Davidson is? I'll give you a hint, it's not Indian. This four-part series by motorcycle industry expert (and former Harley-Davidson employee) tells you what's got Milwaukee feeling a little nervous.