…and everyone’s excited!
The Motorcycle Industry Council conducted a study that shows what we already know and love: despite the fact dealers suck at selling to women, more women are getting into motorcycling. According to the study, women represent 19% of motorcycle owners. Compared to a 2009 survey at 10% of all riders, the number of women riders has almost doubled.
Another fun finding in the study was that women spend significantly more on motorcycling than men do. When it comes to maintenance, parts, service, and accessories, the average female motorcyclist spends $574/year while the average male motorcyclist spends $497/year. That’s 15% more. It remains to be seen if this difference will remain significant over the years, or average out. Theoretically, as many of these women riders are relatively new to riding, and communal motorcycle shops sprout up, more female riders could soon find themselves saving a few bucks by becoming comfortable performing maintenance and upgrading their motorcycles themselves.
Of course, it’s not what you’re riding, it’s the fact that you’re riding that counts. More women in motorcycling is always a great thing. Whether you see riding as a sport, a lifestyle, or just a way to commute, the more of us there are out there, the better for all of us.