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Interview with Sierra Snow

Interview with Sierra Snow

Sierra Snow is a talented singer who just released a song called Ride or Die. It’s a catchy, guitar-driven song about her time in a motorcycle club. We sat down with her talk about it.

YouMotorcycle: What does Ride or Die mean to you?

Sierra Snow: “Ride or Die” is originally a biker term meaning if I can’t ride my motorcycle, I would rather die. But over time the meaning has changed a bit. Now, it’s most commonly used to express extreme loyalty to a significant other or friend. My song Ride or Die is a play on both the former as well as the latter.

YouMotorcycle: You mentioned that bikes were something you were born into?

Sierra Snow: I grew up around men who road motorcycles, made moonshine, and sported tattoos up and down their arms before it was legal to get them (in our state).

watch this video


(just unmute it in the bottom left corner)

Watch this video!

YouMotorcycle: Any favorite bikes or memories from those days?

Sierra Snow: My Dad and his brother Doug went through a few bikes between the two of them. But the one I remember most is my Dad’s 72 Triumph Bonneville. I loved when he’d ask if I wanted to go for a ride. I could always find him and his friends in the garage listening to bluegrass, and telling stories with Uncle Doug’s tattoo gun buzzing in the background.

YouMotorcycle: So the years go by, you get a little older, what happens next?

Sierra Snow: Looking back, I guess its easy to see how I was drawn into the motorcycle club scene. A sense of brotherhood, and a sense of family for those who felt like they didn’t belong. Without going into to much detail, I ended up dating and becoming “engaged” to a club member a few years back. I use the term engaged loosely. I had a ring, but his loyalties weren’t with me in the beginning, middle, or end I found out.

Sierra Snow Ride or Die Interview

YouMotorcycle: What was that like?

Sierra Snow: During that time I got a crash course on what was expected of me as his old lady. I can’t say it was all bad. I am still friends with a few people who were in the club. But I couldn’t sacrifice myself for someone not willing to do the same for me. It was a toxic time in my life, followed up by an even more dangerous relationship with a former member of the club. He’d been out of the club for a few years when I met him. But he still had a very similar expectation of me and wanted proof of my loyalty when ever he saw fit.

YouMotorcycle: Can you tell our readers how this comes together in your song?

Sierra Snow: My song Ride or Die is about the expectations of a club member and his old lady. The song echoes questions asked to hang-arounds, new prospects, and girlfriends alike. The lyrics welcome you into the lifestyle, while simultaneously heeding warning to those who enter it. For the music video I wanted to twist the original story line a bit by featuring an unlikely friendship between two women. I wanted it to be reminiscent of the film Thelma and Louise. A kind of friendship that was lacking in my life at that time. Through the lyrics I hint at my truth, but I also hope the song can be seen as an anthem for extreme loyalty between true friends.

Find out more about Sierra snow on her YouTube and Instagram accounts.

About YouMotorcycle

YouMotorcycle is a lifestyle motorcycle blog to be appreciated by those who see motorcycling as a lifestyle and not simply a hobby, sport, or method of transportation. Most of the posts on the site are written by past and present motorcycle industry staff. We remain fiercely independent, innovative, and unconventional. Our goal is to encourage more people to enjoy the world's greatest outdoor sport by helping new riders get started and inspiring current riders to get out more. We motorcycle, do You?

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